I don't reach out to anyone any differently than I reach out to everyone - unless I feel impressed to do so on an individual level. I smile at everyone; I talk with everyone; I hug or shake hands with everyone; I flirt with all of the older widows (and many of the older non-widows, whose husbands love it); I play with all the kids; etc.
I am bothered more than I can express whenever I hear someone talking about someone else as a "project" - as the focus of something that has to be done. I believe the best help I can give anyone is to get to know them and sincerely befriend them. That's when I can usually get the best inspiration about how I can help them.